About Honest Wolf

Sam and Sophie Hurley have been shearing and caring for sheep ever since they can remember. Their 3,300 hectare property has been thriving for more than 80 years and they hope to keep it alive and well for at least another century or two.

Papanui Estate Wool is well looked after and sustainably farmed. They have over 25,000 happy, healthy sheep who graciously let them remove over 170 tonnes of wool every year.

That’s why they’ve decided to design and craft the range of Honest Wolf fashion and accessories. A sustainable line of Papanui Estate Woollen pieces that’ll tie into every wardrobe and every occasion.