Fast, Fresh & Tasty: NZ Food App 15-Aug-2012

August 15, 2012 10:46 pm

“Fast, Fresh & Tasty”  is an award-winning New Zealand recipe app. It’s full of local ingredients and is designed to help you find something simply delicious to make for dinner tonight. It’s updated seasonally and currently has over 160 recipes to choose from. 

The app also has handy things like a shopping list which you can send on to someone else; you can share what you’re cooking via social media; and you can mark your favourite recipes for easy access. It was recently #1 in Apple’s iTunes store Food and Drink category.

The recipes aim to give people using the app new ideas with familiar ingredients, as well as the inspiration to try some new things out. You can choose what you’re making based on a whole range of main ingredients, or based on different cooking styles: “I feel like soup tonight”, for instance.

The app has the potential to help local food producers too. Food partners pay to be in some of the app’s recipes. For example, in New Zealand Silver Fern Farms, Campbell’s Real Stocks, George Weston Foods, the Seafood Industry Council, Hansells, and Rangitikei Corn Fed Free Range Chickens are all partners with Fast, Fresh & Tasty.

The app developers say that for local artisan producers, Fast, Fresh & Tasty is an opportunity for them to get exposure to new consumers at a lower cost than compared to making an app themselves, or even other forms of advertising.

“Fast Fresh & Tasty” is a Universal app; optimised for both the iPhone and iPad. It costs $5.29 to download from the Apple store.

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