A Wrap for IYFF

November 26, 2014 10:54 pm

A movie premiere was a stylish way to end the 2014 UN International Year of Family Farming celebrations, in which Rural Women New Zealand has played a central part.

Our national president Wendy McGowan was at the Wellington launch on 25 November, along with national office staff.

The movie “Family Farming in New Zealand – Our Stories” uses historic footage showing vignettes of family farming from the 1940s through to today. It was directed by Hugh Macdonald, and we hope to have copies on sale through our website shop as soon as they are available.

At the launch Brendan Hoare, chair of the 2014 UN International Year of Family Farming NZ co-ordinating committee that commissioned the film, says his committee is thrilled to have been able to make this original and significant contribution to documenting the history and importance of family farming in New Zealand. He also acknowledged that Rural Women New Zealand was the most committed organisation to celebrate the International Year of Family Farming, “as one would expect.”

“Family farming is currently facing threats and challenges right around the world,” said Mr Hoare. “That’s why the United Nations agreed it was worth dedicating a whole year to raising its profile, and encouraging governments and civil society organisations to support the valuable contribution family farming has made and can make to economic, social and environmental well-being.”

Rural Women New Zealand also ran its own photo and story competition, in conjunction with Ministry for Primary Industries (MPI), which will be used to promote the New Zealand farming story in our overseas markets. View the wonderful photos that came in.

We also held a series of roadshows around the country in the first half of the year.

Acknowledging Rural Women New Zealand’s lead role in the year, Brendan Hoare says:

“Big thanks, deep gratitude and sincere appreciation for your contribution to the 2014 UN IYFF.

We did well given the 100% voluntary contribution of our work. Our performance included: Investigative workshops, a launch at Parliament, multiple engagements over a range of means through conferencing, investigations, presentations, lobbying, media, publications, editorials and attendance at international conferences.

The NZ team celebrated the completed the 2014 UN’s International Year of Family Farming with the premier of our commissioned movie ‘Family Farming in New Zealand: Our Stories.’ This was a tremendous achievement given our budget and time-frame. Some of the footage Hugh Macdonald and his team were able to conjure together is a remarkable and valuable reflection of whom we once were, and how fast times are changing. Sector leaders at the premier commented on how little we know of our past and important it is to document the past and present. Ka pai Hugh.”

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